This Privacy Policy is effective upon 25 May 2018.
This Privacy Policy aims to give you information on how we collect and process your personal data.

The PERSPECTIVESTUDIO.SE website and any other means of collecting personal data are controlled by BK Perspective Studio AB, referred to as “we”, “us” or “our” throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is Sankt Eriksplan 15, 113 20 Stockholm, Sweden.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.

Scope

This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any PERSPECTIVESTUDIO.SE web view where this Privacy Policy appears.

By navigating to a PERSPECTIVESTUDIO.SE website, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

BK Perspective Studio AB is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.

BK Perspective Studio AB may transfer your personal information outside of the European Economic Area to our authorised third parties. Where we use third party service providers based outside of the European Economic Area, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. Where we use third party service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.

Collection and cookies

We collect, process and retain personal information from you and any devices you may use when you navigate to a PERSPECTIVESTUDIO.SE web view, by transacting, by registering an account and otherwise interacting with us.

We may also collect personal information from you if you physically enter one of our stores or attend an event.

We capture customer data, purchase data and browsing behaviour as part of the PERSPECTIVESTUDIO.SE website. This is so we can optimise and personalise your experience with PERSPECTIVESTUDIO.SE.

The personal information we collect includes the following:

• Personal information including payment related information you give us when you register or purchase through the site.
• Content that you generate when interacting with our customer services team including details we require to contact you and verify your identity.
• Other content that you generate through browsing activity including intended purchases, your marketing preferences, completion of surveys, wishlists, and participation in promotional activity.
• Device identifiers such as IP addresses, cookie IDs and other device identifiers, as well as geo location information and connection information such as statistics on your page views and traffic to and from the sites, referral URL.

We use cookies and similar technologies to collect information about the pages you view, the links you click and other actions you take on our Services or e-mail content. Cookies are text files stored on your computer when you visit web pages.

To make full use of the online shopping and personalised features on PERSPECTIVESTUDIO.SE, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

Here’s a list of the main cookies we use and what we use them for.

First party cookies
Cookies that PERSPECTIVESTUDIO.SE drop. At PERSPECTIVESTUDIO.SE, we use cookies to keep track of what you have in your basket and to remember you when you return to our site.

Third party cookies
Cookies dropped by third parties that PERSPECTIVESTUDIO.SE has a contractual relationship with. We use cookies to enable specific functionalities and enhance the customer experience.

Cookies and social-media tools
If you ‘share’ PERSPECTIVESTUDIO.SE content with friends through social networks – such as Facebook, Pinterest and Twitter – you may be sent cookies from these websites. PERSPECTIVESTUDIO.SE doesn’t control the settings of these cookies and is not responsible for how these cookies work.

Use

We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.

We process personal data relating to your interaction (transactions, site visits) with PERSPECTIVESTUDIO.SE to enable us to personalise your experience with PERSPECTIVESTUDIO.SE. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.

We use and retain your personal information to provide, improve and personalise our service to:

• Offer you site content that includes items and services that you may like and to keep track of your basket.
• Customize, measure and improve our services.
• Provide other services requested by you as described when we collect the information.

Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.

Your rights

The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.

The GDPR provides you with the following rights:

Submit your right using the form at the end of this page.

Managing preferences

You can control how we send personalized marketing to you. If you do not wish to receive marketing communications from us, you can unsubscribe from the link in the email you received.

Disclosure and security

We may disclose your personal information to legal entities within the PERSPECTIVESTUDIO.SE group of undertakings, and to third authorised third parties. We do not disclose your personal information to third parties for marketing purposes.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.

In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:

• Payment providers to facilitate purchases.
• Fulfilment providers to facilitate order management, packaging and delivery.
• Marketing and advertising providers in order to personalise your experience.

We do not disclose your personal information to third parties for marketing purposes.

Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

If we were to be acquired by another company, we may share information with them and we will require that company to agree follow this Privacy Policy with respect to your personal information.

Questions

If you have a question about this Privacy Policy, please contact: customercare@perspectivestudio.se or Perspective Studio, Sankt Eriksplan 15, 113 20 Stockholm, Sweden.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.